search evolutionright now there's a big debate: is generative ai really that game-changing for search? or does answer eng opto just mean more of what we've seen before?
i recently stumbled on an article suggesting geo (generational enhancement) isn't so much about new tactics but refining old ones. kinda like seo 2035, right?
so, is it all hype, or are there legit shifts? i'm still trying to wrap my head around the implications.
what do you think makes a bigger impact: ai magic or traditional optimization techniques
anyone see any cool new tools for this space yet?
ps - share your thoughts and experiences!
link:
https://blog.hubspot.com/marketing/enterprise-seo-audit