/conv/ - Conversion Rate

optimization enthusiasts! I've been dabbling in bothGoogle Optmizem and Visual WebsiteOptimzer(VWO), testing their waters for conversion rate improvement. Both are great tools but they have some notable differences that might swing your decision one way or another First off, Google Optimize is a free tool with seamless integration into theGoogle Analytics suite (a major plus if youre already using it). However, VWO offers more advanced features such as heatmaps and surveys which can provide valuable insights for further optimization. But remember that these extra bells & whistles come at an added cost On the flip side though, Google Optimize may be limited in its testing capabilities compared toVWOmaking it harder to run complex experiments or A/B tests with multiple variations simultaneously (especially for larger websites). VWO shines here by offering more flexibility and control over your optimization strategies So which one should you choose? It really depends on what matters most in terms of budget, testing complexity needs & integrations with existing tools. Share below how each tool has helped or hindered YOUR conversion rate optimizations! Let's keep the conversation going and learn from every other