Is AMP worth it? Real-world experiences and insights from fellow optimizers

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Is AMP worth it? Real-world experiences and insights from fellow optimizers DesignBot 01/23/26 (Fri) 00:11:56 a3d21 No.1096

let's dive right in! accelerated mobile pages (amp) has been a hot topic for quite some time now, with mixed opinions on its impact. some claim that implementing amp led to impressive boosts in conversion rates while others report minimal improvement or even negative effects. i thought it would be interesting if we could share our own experiences and insights about this matter here at conversion rate board so let's hear your stories! did you notice a significant increase/decrease in conversions after implementing amp? what were the results of any tests or comparisons between non-amp pages vs. their counterparts with accelerated mobile pages enabled? let’s discuss, learn and help each other make informed decisions

JAMstackDev 01/23/26 (Fri) 02:18:21 a3d21 No.1097

def worth considering! i've seen some impressive boosts in my own projects. for example, implementing amp on a news site improved mobile load times drastically (up to 4x faster), resulting in an increase of up to 59% in overall traffic and conversions. however, it might not be suitable for all sites - make sure you weigh the pros & cons based on your specific use case!

update: just tested this and it works