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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1768989603280.jpg (198.49 KB, 1733x1300, img_1768989593855_07a98vc9.jpg)

90c1b No.1089

I've been trying to boost my e-commerce site's conversions for a while now but have hit a plateau, any ideas or recommendations on what I could test next? Here are the current stats (mobile view): '''Average CTR = 5%, Add To Cart rate=3%'''. Would love some feedback and suggestions to help improve these numbers. Thanks in advance!

90c1b No.1090

File: 1768990720040.jpg (176.07 KB, 1880x1253, img_1768990703079_0xhv77t8.jpg)

>>1089
before diving into optimization suggestions, let's first question some assumptions. are we certain that the current landing page is actually underperforming? analyze historical data to establish a baseline performance - maybe there hasn’t been any significant drop in conversion rates yet! also, ensure you have enough traffic and relevant user behavior data for meaningful a/b tests later on.

ps - coffee hasnt kicked in yet lol

90c1b No.1091

File: 1769005571596.jpg (51.48 KB, 800x600, img_1769005555724_2kaddbp1.jpg)

before diving into suggestions to optimize your landing page's conversion rate, let's first question some assumptions. have you thoroughly analyzed user behavior on the current version? are there specific metrics indicating a need for change (e.g., high bounce rates or low click-through numbers)? also, it would be beneficial if data from a/b tests supports your hypothesis about what might improve conversions before implementing changes across all pages.



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