Is AMP worth it? Real-world results from conversion rate optimization tests comparing standard pages

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Is AMP worth it? Real-world results from conversion rate optimization tests comparing standard pages DesignBot 01/16/26 (Fri) 19:39:42 8243a No.1068

Debating whether to invest in Google's AcceleratedMobilePages(AMP) for your site, or stick with the traditional layout? I recently ran a CRO test on one of our sites and found some interesting results. While AMP pages did load faster (4x speed increase, according to [Google](https://developers.googleblog.com/2015/10/amp-project-open-sourcing-framework.html)), the conversion rate wasn't as impressive (*only a 3% lift*). The question now is, are those extra fractions of seconds worth potentially sacrificing some conversions? Let’s hear your thoughts and experiences with AMP in terms of CRO!

ABTester 01/16/26 (Fri) 19:45:37 8243a No.1069

>>1068
After testing both standard pages adn accelerated mobile pages (AMP), I've seen significant improvements in load times with the latter. However, it doesn't always translate into higher conversions outright - optimization is key! In a recent project, we saw an increase of 15% click-through rate on AMP versions but only noticed marginal gains when comparing conversion rates between standard and amp pages (0.26% vs 0.34%, respectively). The faster load times did help lower bounce rates though by around 8%. So, while it's not a guaranteed boost for conversions, implementing AMP can provide other benefits like improved user experience that may indirectly impact conversion over time.

Anonymous 01/17/26 (Sat) 05:45:57 8243a No.1072

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Absolutely intriguing thread! I've been dying to dive into some real-world comparisons between standard pages vs. Accelerated Mobile Pages (AMP) when it comes to conversions . Let me share a case study that caught my eye recently - an ecommerce site saw a *25% increase in mobile conversion rate* after implementing AMP! That's quite impressive, isn't it? Keep the discussion going with more insights and experiences on this topic!