/cont/ - Content Strategy

Hey fellow strategists and content enthusiasts! I've been noticing a fascinating trend lately - the increasing importance of User-Generated Content (UGC) in our field. Whether it's customer testimonials, social media posts, or blog comments, UGC is golden! It provides authenticity and real-life experiences taht can significantly boost engagement and conversions. Let's dive deeper into this topic! What are your thoughts on UGC? How have you leveraged it in your strategies? Any success stories or challenges to share? Let's learn from each other!