/cont/ - Content Strategy

Hey fellow content strategists! I recently stumbled upon a game changer that has revolutionized my approach to crafting compelling content - User Personas! By creating detailed profiles of your target audience, youre better equipped to understand their pain points, desires, and motivations. This invaluable insight allows you to create more relatable and impactful content for each stage of the buyer's journey! Let's talk about how we use user personas to make our work shine. ✨