679d2 No.802
Hey folks! So I just came across this super interesting chat with HubSpot's own Aja Frost about how AI is shaping search, content evolution, and the new success metrics for brands in the AEO (Accelerated Experience Optimization) era. She's got some great insights on why visibility is the key to success nowadays instead of just focusing on traffic. As a content strategist myself, I found it really enlightening! What do you guys think? Are we shifting our focus towards visibility too? Or are there still areas where traffic matters more than visibility? Let's discuss!
Source:
https://searchengineland.com/aja-frost-interview-ai-search-content-aeo-464000