/cont/ - Content Strategy

hey content strategy squad! i recently stumbled upon a nifty little trick that has been game-changing in my copywriting endeavors. it's all about creating compelling calls-to-action (ctas). instead of the usual "click here," i started using action verbs that align with our brand voice and target audience's interests. for instance, for an eco-friendly clothing brand, a cta like "discover sustainable fashion now" seems to resonate better than a simple "shop now." let's swap out those bland ctas and make our content stand out! share your favorite ctas in the comments.