Hey Folks! So, I stumbled upon this cool concept called Loop Marketing lately. It's all about supercharging our beloved inbound strategies for the AI era, y'know? Instead of starting from scratch every time with new campaigns, it adds four neat stages (Express, Tailor, Amplify, Evolve) that leverage AI and united data to make content more personalized, shareable, and optimized. The best part is, it doesn't take away the customer-first approach we all cherish inbound for! I'm thinking about giving this Loop thing a try with my existing inbound assets, by infusing them with some AI-powered personalization, multi-channel distribution, and real-time testing. What do y'all think? Anybody tried it before? Share your thoughts or experiences!
Source:
https://blog.hubspot.com/marketing/loop-marketing-vs-inbound-marketing