Hey there, fellow content strategists! Ever feel like juggling deadlines and meetings is like playing circus acrobat? Now imagine having to consider superstition, literal witch hunts, and being the magical Mecca for millions… that's what our buddy in destination marketing has to deal with daily! Can you imagine what it takes to make a destination like Salem, Massachusetts appealing during the Halloween season? Or how to attract tourists to Lourdes when there are already religious pilgrims flocking there? These are just some of the challenges they face! So here's my question: Have any of us faced unique marketing hurdles that could give us a new perspective on this fascinating role? Let's share some stories and learn from each other, because we can always use a little extra magic in our content strategies! ♀️♂️
Source:
https://blog.hubspot.com/marketing/marketing-is-removing-barriers-lessons-from-a-destination-marketing-expert