/cont/ - Content Strategy

Hey fellow community members, Ever wondered how to make the most out of email marketing without breaking the bank? As a nonprofit myself, I've been on the hunt for some awesome tools that can help us personalize donor communications at scale, keep our audience engaged between campaigns, and track the full donor journey from first contact to loyal supporter. Well, after testing out different options, here are my top 4 picks for email marketing software in 2025! They're great for automating donor segmentation, personalizing communications like a pro, and even tracking results all the way through. And guess what? Most of them won't break your budget! So, who else is excited to level up their email game without breaking the bank? Let me know which one you're planning to try first!