/cont/ - Content Strategy

Hey there fellow content strategists, So you've got the latest AI buddy, ChatGPT, and you're whipping up blog posts left and right… But wait a sec! Just because it's quick doesn't mean it's gonna be gold. You gotta put in some good ol' research work to create content that really shines! And let me tell ya, with Google's recent update focusing on expertise, knowledge, and credibility, it's more important than ever to have valuable insights up your sleeve. So here are some simple steps to get you started on a solid content research journey. Remember, it's all about understanding your audience and delivering what they need! Now, I'm curious… Have you guys got any awesome content research hacks or questions you'd love to share with the community? Let's learn together!