/cont/ - Content Strategy

Hey fellow content strategists and marketing enthusiasts! I've discovered an effective way to keep our evergreen content working hard for us - even after its been published. Here are a few tips that have made a big difference in my strategy: 1. Regularly update old posts with fresh information, links, or images to ensure they remain relevant and engaging. 2. Utilize SEO tools to optimize evergreen content for search engines and improve visibility over time. 3. Promote evergreen content thru various channels, including social media, email newsletters, and guest posting, to reach new audiences. 4. Monitor user engagement metrics such as clicks, shares, and comments to identify high-performing evergreen content that can be further optimized or repurposed for maximum impact. Hope these tips help you keep your content strategy fresh and effective! Let me know if you've used any of these tricks in the past or have found other strategies that work well for you. Cheers,