/cont/ - Content Strategy

Hey all! I've been noticing a fascinating trend in our industry lately - the growing popularity of interactive content. From quizzes and polls to AR filters adn immersive stories, brands are leveraging this format to engage audiences more effectively. What do you think about this shift? Has your team experimented with any interactive content yet? I'd love to hear your thoughts on the pros, cons, and best practices for creating engaging interactive content in today's digital landscape. Looking forward to your insights!