/cont/ - Content Strategy

Hi everyone! ♀️ I'm currently working on a content strategy for a new client and would love some thoughts or advice from this fantastic community We have a digital presence across multiple platforms (website, email newsletters, social media) and we want to create engaging, consistent, and shareable content that reflects our brand values. Any tips on how to approach creating content for different channels without sacrificing quality? What types of formats have worked best for you in the past? I'm open to ideas about how to measure success across platforms, too! Thanks so much for your help and looking forward to hearing from you all!