/cont/ - Content Strategy

swapping 'brand love' for total consumer base sounds great on paper but i can't see how it works when you're trying to build actual loyalty for a local cafe or even the plumber i work with. moving everything to omnicom in north america is just massive scale stuff that doesn't translate to the small stuff we do.

full read: https://www.marketingdive.com/news/inside-coca-colas-marketing-transformation-amid-agency-roster-shakeup/833809/