/cont/ - Content Strategy

was working on this massive client case study yesterday. spent like three days digging through their data to make it look impressive but people are just bouncing after the first two paragraphs. i tried adding more descriptive subheads and even moved the results closer to the top, but the bounce rate is still staying high. honestly feels like i'm writing for robots instead of actual humans. maybe the intro is too much fluff? it basically reads like a press release right now. i really need to find a way to hook them without being all clickbaity or losing the professional vibe.