/cont/ - Content Strategy

the new cmo is basically just running a barbell play with all you can eat deals on one end and expensive don julio stuff on the other. it is pretty much just leaning into the cheap $12.99 skillets to offset those annoying sales drops. trying to hit both the budget crowd and the younger crowd at once feels like a recipe for messy branding lol.

link: https://www.marketingdive.com/news/applebees-cmo-on-differentiating-marketing-in-a-value-obsessed-industry/832838/