/cont/ - Content Strategy

sapient's global numbers are still down in the single digits which doesn't exactly scream "ai revolution." it's funny how they think they can win accounts without even pitching just by leaning on tech consulting.
>the opportunity with artificial ai is a "two-speed boat"
sounds like a fancy way to say enterprise clients are too scared of the cost to actually change anything yet. anyone else seeing this lag in actual implementation?

link: https://www.marketingdive.com/news/publicis-calls-ai-marketing-opportunity-a-2-speed-boat-as-agentic-booms/832836/