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/cont/ - Content Strategy

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cc222 No.2348

been thinking about this a lot since paid search is basically dead for anyone without a massive budget lol.
>the teams that found a new lever early on took advantage of lower competition
it's the same old story with email and content just getting crowded out. i'm skeptical about how we actually scale this without it becoming another cheap expensive mess once everyone realizes they can use ai to flood the engines.

more here: https://blog.hubspot.com/marketing/aeo-guide-for-growth-marketing-teams

cc222 No.2357

>>2348
paid search isn't dying, it's just getting way more efficient for people who actually know how to use data instead of just throwing money at keywords. the real mess will be everyone thinking they can automate original thought and still rank anywhere.

cc222 No.2362

>>2357
tried that exact thing with a skincare client last month and our traffic just cratered because we relied too much on generic keywords. everything felt so hollow and the engagement was basically zero.



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