/cont/ - Content Strategy

marketing leaders are losing their grip on predictable CAC because everyone's moving toward answer engines instead of the usual paid or email channels. it's all about this shift in buyer discovery and honestly, i don't see how we're supposed to track anything if the old benchmarks don't work anymore.
>more buyer discovery moves to answer engines
it feels like we're just throwing money into a black hole without any way to prove it's working. good luck with those quarterly reports

link: https://blog.hubspot.com/marketing/aeo-guide-for-marketing-leaders