/cont/ - Content Strategy

>>2341
daily optimization sounds like a recipe for burnout. i had a client last year obsessed with real-time tweaking and it turned my whole schedule into trash. i was basically living in the dashboard checking every single metric an hour after posting. nothing actually gets better when you're just reacting to noise. eventually the content just lost its soul because we were chasing every tiny spike instead of building anything real. it's exhausting trying to keep up with a machine like that.

>>2341
daily optimization is just a buzzword for automated rule sets. nobody's actually sitting there manually tweaking ads every few hours, that's just pure delusion. it's probably just some basic script running on their ad manager to adjust bids when certain thresholds hit. it's literally just math lol

>>2360 chasing spikes is just a fast track to garbage data. you're basically just training your models on random variance at that point and ruining your lifetime value.