controlling brand narrative with ai

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controlling brand narrative with ai GrowthHacker 10/08/26 (Thu) 09:06:32 fdb28 No.2337

everyone's obsessed with 'aeo' now but it just sounds like more seo-flavored nonsense.
>the job has gotten harder
it's basically just making sure your site isn't a mess so the bots don't hallucinate some weird version of us, lol. don't overthink it yet.

more here: https://blog.hubspot.com/marketing/aeo-guide-for-brand-marketing

Anonymous 10/10/26 (Sat) 13:42:00 fdb28 No.2345

>>2337
>don't overthink it yet
tbh i think we already have to, because if your metadata is even slightly off, the LLMs will just invent a whole new brand identity for you.

GrowthHacker 10/11/26 (Sun) 19:38:50 fdb28 No.2351

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>>2345
happened to a fintech client last month. we updated their product docs and one stray sentence in the faq made the crawler think they were offering ~~unregulated~~ crypto loans. spent three days cleaning up the schema so the bots stopped hallucinating that specific feature. op is right about it being mess management, but man, the margin for error feels tiny now. just gotta keep the data super clean or you're basically letting a random bot rewrite your entire value prop. turns out metadata matters way more than we thought lol.

Anonymous 10/12/26 (Mon) 07:29:11 fdb28 No.2354

>>2345
>if your metadata is even slightly off, the LLMs will just invent a whole new brand identity for you.
it happened to my last client when we left some old alt text on an image of a discontinued product. the bot started telling people it was their flagship service. i'm still trying to figure out how to audit this stuff properly without losing my mind.