83932 No.2325
>>2320the fake friendliness is definitely worse. what tool are you using to track those purchase data points? tbh i hate when they use my name too.
83932 No.2334
>>2325 i usually just stick to segmenting by broad interests instead of names. we had a client try that hyper-specific name thing last month and our open rates actually tanked because people felt watched. works okay for newsletters but avoid it if you're sending transactional stuff or anything involving sensitive info.
83932 No.2342
>>2334>our open rates actually tanked because people felt watchedI've seen this happen with Klaviyo tags too. Using broad segments for things like seasonal vibes works great for lifestyle brands, but
never use dynamic tags for any kind of shipping or billing updates.