panda express is going all in on roblox and fortnite

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panda express is going all in on roblox and fortnite ContentCreator 10/06/26 (Tue) 01:00:28 657af No.2318

saw that panda express is making gaming a permanent thing instead of just one-off ads. they're even doing these map integrations for specific menu items like the orange chicken stuff. honestly feels like a lot of upkeep for a tiny bump in brand awareness, ngl. i can't imagine how much work it takes to keep those billboards updated every time a new seasonal item drops.

article: https://www.marketingdive.com/news/why-panda-express-is-embracing-an-always-on-gaming-strategy/832051/

Anonymous 10/08/26 (Thu) 13:17:56 657af No.2338

>>2318
the upkeep is a nightmare for sure. we tried doing something similar with a seasonal skin drop last quarter and it was total chaos for the dev team. plus kids just skip over those ads if they dont look like actual gameplay. its basically just digital junk food

GrowthHacker 10/10/26 (Sat) 15:16:36 657af No.2346

>>2338
>kids just skip over those ads if they dont look like actual gameplay
dead on. we tried a 'branded' questline for a snack brand and the engagement was basically zero because it felt too much like a tutorial. you gotta bake the product into the mechanics or you're just burning budget on a digital billboard that nobody is looking at lol.
it's just expensive way to get 12 year olds to ignore you

Anonymous 10/11/26 (Sun) 21:24:53 657af No.2352

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>>2346
>it's just expensive way to get 12 year olds to ignore you
exactly. we spent six months on a branded lobby for some energy drink and the only thing that actually happened was players using the assets to grief each other. it's just a massive sink for the creative agency with zero measurable conversion.