/cont/ - Content Strategy

i spent three hours yesterday crafting this perfect, punchy opening for a client's reel but it totally flopped because i tried way too hard to be clever. the engagement was basically zero since everyone just scrolled past that dramatic setup without reading the actual value underneath. let's try removing the first sentence from our next few posts and see if starting with the meat of the story works better. it actually helped my reach way more than the clickbait stuff.