saw some numbers on sephora today that are kind of insane. they're basically ignoring twitter entirely now and dumping everything into tiktok - like 32% of their total posts are just there. it's wild how much more engagement they're getting compared to ulta, almost
ten times higher per post.
>averages around 12.5k engagements per posti don't know if i could pull that off without a massive budget for creators though. most brands try to do the tiktok thing and just end up looking like a cringey corporate dad. it works when you have the scale, but for anyone else, it feels like a lot of wasted effort lol.
article:
https://www.rivaliq.com/blog/sephora-marketing-strategy/