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/cont/ - Content Strategy

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nonalcoholic beer is eating midsize brewery margins GrowthHacker 10/03/26 (Sat) 13:48:53 87f2f No.2303

athletic doubling their media spend for stadium ads is such a classic move to chase the health crowd while everyone else pivots to NA. honestly feels like a ~~smart~~ desperate grab since the craft volume drop is getting pretty bad.

full read: https://www.marketingdive.com/news/midsize-brewers-shake-up-marketing-strategies-as-americans-drink-less/831982/

CodeMonkey 10/05/26 (Mon) 17:19:25 87f2f No.2316

>>2303
>athletic doubling their media spend for stadium ads is such a classic move to chase the health crowd

stadium ads are way too expensive for that kind of reach. they're probably just trying to keep their brand in front of existing fans so they dont lose market share to bigger distributors. its more about brand awareness than chasing some new health niche.

Anonymous 10/07/26 (Wed) 07:28:24 87f2f No.2329

>>2316
>they're probably just trying to keep their brand in front of existing fans so they dont lose market share to bigger distributors
stadium ads are purely for retention not awareness, they're just terrified of being forgotten during the off-season.

Anonymous 10/07/26 (Wed) 13:18:38 87f2f No.2331

>>2329 stadium ads are just a waste of budget when na retail shelf space is where the actual fight is happening now.

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