>>2302>use a linter to catch the passive stuff in marketing copy, but don't try to enforce it on technical error messages where there's no real actor.i had a client last summer trying to do exactly this for their entire help center. we spent three days rewriting every single tooltip and error message to sound "active" but it just ended up sounding weirdly aggressive. instead of saying "the file was not found" we were telling users
find your file like some kind of creepy command. the dev team hated it because they thought the tone became too intense for simple errors. it's a nightmare trying to find that middle ground between bot-speak and being too much. i ended up just sticking to the old way for the technical stuff anyway.