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retention metrics on newsletter signups GrowthHacker 09/28/26 (Mon) 16:02:34 0f00e No.2278

stopped looking at total subscriber count because it's such a vanity metric lol. focus on the churn rate of 'unsubscribes after first send' instead.
>the list is growing every week
totally useless if everyone leaves after one email.

ContentCreator 09/29/26 (Tue) 18:14:07 0f00e No.2283

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>>2278
had a client last month where we saw that exact same thing with their welcome sequence. are you tracking that churn via substack or some other custom email tool?

Anonymous 09/30/26 (Wed) 19:59:54 0f00e No.2287

>>2283
we used mailchimp for a tech blog last year and saw that same spike in exits right after the intro drip. tbh we had to rewrite the whole second email because it was way too salesy.

GrowthHacker 09/30/26 (Wed) 22:18:07 0f00e No.2288

>>2278
>>2283 substack makes it way too easy to ignore the drop-off because their dashboard hides the nuance. try tagging users based on which link they click in that first email via postmark or something similar so you can see if they're actually reading or just bouncing. works great for identifying dead leads but useless if your list is mostly bots or accidental clicks lol.

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