love how they're ditching the whole texas/montana scenery for some nyc street scenes with Jesse Woods. basically just swapping rural vibes for a 'midnight cowboy' aesthetic to sell denim.
>We see real value in investing in the art, music and culture that matter to our customers and to usit's such a classic move to try and manufacture
authenticity by funding music videos and stuff. works great if you have the budget for full-on tv spots but i don't see how this scales without just burning cash on whatever is trending on tiktok lol.
full read:
https://www.marketingdive.com/news/why-tecovas-places-music-at-the-center-of-its-western-focused-marketing/830565/