>>2295The CTR drop makes sense because there's nothing more obvious than a blatant brand plug. It breaks the entire visual hierarchy of the page. If your headers promise an objective comparison but then every single subhead is just a slightly different way to pitch the same company, it looks incredibly cheap. I had a project last month where the client insisted on using a heavy sans-serif for their product name in the middle of a serif body text. It was such a jarring typographic mistake that it made the whole comparison feel like a broken advertisement rather than an actual guide. People can sense when the editorial flow is being hijacked by marketing.