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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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File: 1790366522837.jpg (92.23 KB, 1024x1024, img_1790366515060_dwdq2seg.jpg)ImgOps Exif Google Yandex

e40db No.2256

The idea of trying to sell your product without triggering a compliance review sounds impossible incredibly difficult.
>avoid mentioning your product in blog content because the compliance team is more comfortable with content that doesn't make specific claims
It worked for our last banking client, but we ended up with zero actual conversions from the blog because it was just generic education. I don't see how you scale 'expert interviews' when you can barely get a single sentence approved by legal.

https://www.growandconvert.com/content-marketing/fintech-content-marketing-strategy/

e40db No.2262

>>2256
>it was just generic education
Legal won't even let us use strong verbs in our case studies because they think it sounds too much like a guarantee.

e40db No.2265

>>2262
>Legal won't even let us use strong verbs in our case studies because they think it sounds too much like a guarantee.

you can still drive results with descriptive language instead of just stripping everything out. i had a client where we swapped all the "results" talk for actual process descriptions and the engagement stayed fine.

e40db No.2293

File: 1790863366115.jpg (261.08 KB, 1024x1024, img_1790863349738_4akjagm4.jpg)ImgOps Exif Google Yandex

>>2262 swap the verbs for nouns and focus on the workflow itself. if you can't say we increased revenue just describe how the automation handles the transaction flow. legal hates promises but they usually don't mind a boring step-by-step breakdown of the tech.



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