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File: 1790329726981.jpg (208.28 KB, 1024x1024, img_1790329719187_nh7f1s7b.jpg)ImgOps Exif Google Yandex

1d011 No.2254

gap is actually making a docuseries about this boy band just to sell clothes. they're even doing mall pop-ups with them, which feels like total overkill for a retail brand. does anyone think a clothing store should be acting like a record label?

article: https://www.marketingdive.com/news/gap-rolls-out-fashiontainment-strategy-with-boy-band-collaboration/830984/

1d011 No.2298

File: 1790900288906.jpg (228.9 KB, 1024x1024, img_1790900273965_cao2ltvo.jpg)ImgOps Exif Google Yandex

>>2254
The mall pop-ups sound like a nightmare for anyone trying to manage inventory. I don't even get how they're even funding this stuff.


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