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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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4f690 No.2250

was working with this one brand last week and kept trying to make every single sentence sound "premium" by adding words like bespoke or artisanal. ngl it just made me look like i was trying way too hard and the client actually asked if i was okay. let's try an experiment this week where we strip all unnecessary adjectives out of our drafts and see if the punchiness helps instead ⚡

4f690 No.2257

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>>2250
>the client actually asked if i was okay
classic. just stop calling everything bespoke before you get fired lol

4f690 No.2264

>>2257
>just stop calling everything bespoke before you get fired lol
clients actually pay for that vibe though, otherwise it's just a plain boring email.

4f690 No.2285

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>>2264
Adding adjectives doesn't create a vibe, it just creates clutter. If you want to sound premium, rely on better verbs and clearer structure instead of relying on word salad.



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