saw the cmi winners list today and it's basically just a bunch of big corporate budgets masquerading as "storytelling". lincoln financial won project of the year for some four-part docuseries about retirement.
>authentic, emotional storytellinglol good luck trying to scale that without a million dollar production budget. pace communications is also getting all the credit for using 'human judgment' with ai. it's just another way to say they're still manually checking the prompts so the brand doesn't look like a total bot. i can't see how any of this applies to actual growth work where we're just trying to drive clicks and not win fancy trophies in denver.
found this here:
https://www.contentmarketingworld.com/top-2026-content-marketing-awards-winners-step-into-spotlight/