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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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4030f No.2231

i used to spend hours obsessing over some grand opening hook that never actually went anywhere. it's such a waste of time when the real value is buried three paragraphs deep. now, if i'm stuck, i just finish the middle part first and then delete the entire beginning once the meat is done. usually the actual start of the post is just me warming up my brain. it saves so much headache during the editing phase because you aren't trying to force a connection that isn't there. it makes the transition into the main point way more natural too. honestly, most of what i write in those first two sentences is total fluff. i just cut it and start where the actual info begins. does anyone else find themselves deleting the first third of every single piece they finish?

4030f No.2260

>>2231
I went through this exact same thing during that big documentation rewrite for the payment gateway last year. I had three different versions of the opening paragraph saved because I kept trying to make it sound authoritative. It was just stalling my actual progress on the technical steps. Once I stopped worrying about the hook and just wrote out the implementation details, the draft finally made sense. Deleting that warm up text is the only way I get anything finished lately. The meat of the logic usually reveals what the intro should have been anyway.



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