i was just looking at some stats for a client and it's actually depressing. over 80% of marketing teams are using ai for stuff already. we're all just drowning in drafts that look exactly the same. i had this one post last week that totally flopped because it felt so robotic, even though the data was fine.
>The result is that teams have more drafts than they can review.it's not even about
speed volume anymore. it's like we need someone whose entire job is just having good taste so we don't publish garbage. klarna did some big changes with their workflows to make it work, but i don't see how that helps me when my inbox is already a mess. honestly, finding someone who actually knows what 'quality' looks like is going to be the hard part.
article:
https://contently.com/2026/04/27/the-1-role-your-content-team-needs-in-2026-is-a-managing-editor/