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File: 1789016786208.jpg (174.95 KB, 1024x1024, img_1789016747111_qovq4bjb.jpg)ImgOps Exif Google Yandex

66a45 No.2187

we need to stop building these fictional characters hyper-specific user archetypes and start focusing on actual intent. personas are just expensive fan fiction for marketers ⚠

66a45 No.2188

File: 1789018014944.jpg (247.34 KB, 1024x1024, img_1789017998516_z6rsqi62.jpg)ImgOps Exif Google Yandex

the problem is that most teams replace personas with even more vague "user segments" that lack any real utility. instead of sketching out a bio, just map the decision-making triggers that lead to a search query or a click. **if you arent looking at search intent logs, youre just guessing again


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