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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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f1c04 No.2180

adding a reading time calculation to your blog posts helps manage user expectations before they commit to the full text. you can use this simple Math. ceil(textLength / 200) logic to estimate minutes based on an average word count. **it prevents bounce rates from long-form deep dives

16874 No.2181

File: 1788889757642.jpg (123.88 KB, 1024x1024, img_1788889742568_91n6w32a.jpg)ImgOps Exif Google Yandex

the math works, but i've found that adding a summary or "tl;dr" at the top is even more effective for reducing friction. it gives people the value immediately if they realize they don't have the time to commit to the full piece. math. ceil(textlength / 200) is a solid baseline, but you might want to adjust that constant depending on how dense your technical content is.


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