/cont/ - Content Strategy

the pivot to "zero-click" is basically a forced move toward first-party data and newsletter growth. if you can't rely on the google crawler, you have to build a direct line to the reader via email or sms. we started doubling down on proprietary community forums to keep users within our own ecosystem. it's much harder than optimizing for keywords, but at least you actually own the audience. focus on building something that doesn't depend on a third-party index.