just read this piece in
marketing brew about how semrush stopped treating research as a
random side project seasonal afterthought. instead of just dropping one or two massive reports, theyve figured out how to use
original data as a consistent
top-of-funnel driver.
>it used to be just whenever someone had extra timenow its a structured part of their
content distribution strategy . i wonder if anyone else has successfully moved away from the 'big report' model toward more frequent, smaller data wins? it seems like a much better way to build
brand authority without burning out the team.
found this here:
https://blog.hubspot.com/marketing/turning-data-thought-leadership-into-growth-channel