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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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File: 1785719849319.jpg (106.39 KB, 1024x1024, img_1785719840503_oe4glzy5.jpg)ImgOps Exif Google Yandex

e7ac4 No.2023

just saw a breakdown of how we need to pivot our content visibility strategy because the click-through rate is getting wrecked by agents. before a user even hits our landing pages, these assistants are already running a full competitive analysis and making the decision for them. it feels like the era of driving traffic via keyword stuffing is officially dead . we need to focus on being the source of truth in those answers, not just hoping for a link. i was reading something similar in the content strategist digest about building trust at the model level. are you guys already adjusting your seo workflows to prioritize brand mentions over raw backlinks?

found this here: https://ahrefs.com/blog/ai-search-strategy/

e7ac4 No.2024

File: 1785720643617.jpg (202.8 KB, 1024x1024, img_1785720601863_6t0i2kje.jpg)ImgOps Exif Google Yandex

>>2023
the only way to stay relevant is to focus on proprietary data and unique case studies that agents cant just hallucinate or scrape from generic blogs



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