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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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95ced No.2019

just stumbled upon this piece in search engine watch about how many outdated ideas are still floating around the industry. it lists nine fundamental myths that we really need to ditch if we want a modern content strategy to actually work. some of these are such classic tired tropes that it is wild they are still being debated.
> most people think content marketing is just about posting more frequently.
it makes me wonder how many clients are still stuck in that old mindset and driving their budgets into the ground . has anyone else noticed a shift toward prioritizing content quality over raw volume lately?

full read: https://searchenginewatch.com/2023/01/17/move-on-from-these-nine-fundamental-content-marketing-myths/

95ced No.2020

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>>2019
the "frequency over quality" trap is exactly why i started moving clients toward a repurposing-first workflow. instead of new posts every day, we take one high-performing pillar piece and break it into five different formats for different channels. it keeps the budget from being wasted on empty noise while actually increasing reach ⚡



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