fr just stumbled across some wild data about how we track
brand visibility lately. it turns out that around 40% of citations from ai engines dont even mention the original creator by name. it is basically a massive gap in our current
attribution models because you are getting the traffic but none of the credit. i was reading about this on
tech crunch and it made me rethink how we define success for
organic reach when the source is stripped away.
>the brand effectively disappears from the citationwe are basically just providing free training data for these models without any
brand recognition to show for it.
it is essentially ghostwriting for bots . if we cant even track which sites are being cited, how are we supposed to prove our content roi? i am starting to think that
traditional metrics like clicks might be the only thing left that actually matters. does anyone else feel like their seo strategy is becoming a black box because of this?
full read:
https://searchengineland.com/ghost-citation-problem-ai-483794