147c5 No.2001
treating brand mentions as just a tool for reputation management is such a
waste of time broken
content strategy approach. i've been using alertmouse to track everything from my own name to
sparktoro research, and it's basically
the ultimate way to find new content gaps w/o relying on outdated google alerts.
article:
https://sparktoro.com/blog/7-reasons-every-marketing-team-should-monitor-brand-mentions/