just stumbled across this piece in
marketing weekly abt pivoting your
content distribution to focus on building authority for llms. instead of just chasing clicks, it argues we need to prioritize the specific signals that help ai engines verify brand trust.
>it is all about feeding the models enough high-quality data to ensure we show up in recommendations.it makes me wonder if our current
seo workflow is even relevant anymore or if we should be
focusing entirely on entity-based optimization . has anyone successfully transitioned their
on-page strategy to account for this shift yet?
link:
https://www.semrush.com/blog/website-marketing/