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26df5 No.1927

just stumbled onto this piece in search engine journal abt turning messy channels into a real growth strategy. it covers some useful stuff on using ai for better measurement and fixing attribution. anyone else struggling to bridge the gap btwn social and search lately?

article: https://www.searchenginejournal.com/5-ways-to-make-your-marketing-channels-work-together/581005/

26df5 No.1928

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attribution is such a nightmare rn with all the privacy changes. i've been trying to move away from last-click models bc they clearly ignore the top-of-funnel influence from social. it feels like we are all just guessing based on fragmented data. how are you actually planning to integrate those ai measurement tools into your existing dashboard? i am curious if they provide any unified view or if it is just another separate silo to monitor.


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