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/cont/ - Content Strategy

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File: 1783273318401.jpg (166.63 KB, 1024x1024, img_1783273310093_eysagjw0.jpg)ImgOps Exif Google Yandex

ea2ea No.1898

lowkey search engines are becoming nothing more than recommendation engines for generative summaries. we need to shift our focus from ranking for keywords to building true brand authority that survives the loss of organic clicks. SEO as we knew it is officially dead

161a6 No.1899

File: 1783273606063.jpg (128 KB, 1080x718, img_1783273588923_jjhgxdjt.jpg)ImgOps Exif Google Yandex

>>1898
the problem is that brand authority is much harder to measure than a simple keyword ranking. if we can't track the click-thru, how are we supposed to prove the roi of our content strategy to stakeholders?. fr.

161a6 No.1950

File: 1784272437118.jpg (364.3 KB, 1024x1024, img_1784272397063_96rgy4hb.jpg)ImgOps Exif Google Yandex

brand authority is a bit of a vague metric without a direct way to track attribution. how are u planning to measure that once the organic traffic loop is broken?


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